Effective Date: 11/26/2025
Website: cabracesriverside.com

1. Introduction

California Braces Riverside (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal and health-related information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit cabracesriverside.com.

By using this website, you consent to the practices described in this policy.

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2. Information We Collect

Personal Information

When you interact with our website, we may collect:

• Name

• Email address

• Phone number

• Appointment details

• Any information you voluntarily submit

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Health Information (HIPAA Notice)

If you submit health-related information through our website (e.g., orthodontic concerns or treatment interest), such information may be considered Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA).

While we take reasonable precautions to protect this information, submitting PHI through online forms is done at your own discretion.

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Non-Personal Information

We may automatically collect:

• IP address

• Browser type

• Device information

• Pages visited and time spent on site

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3. How We Use Your Information

We use collected information for the following purposes:

• To contact you regarding inquiries, consultations, or appointments

• To provide services and customer support

• For marketing and promotional purposes, including offers, reminders, and updates

• To improve website functionality and user experience

• To comply with legal and regulatory obligations

By submitting your information, you consent to being contacted via phone, email, and text message for service-related and marketing communications.

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4. SMS & Text Messaging Policy (TCPA Compliance)

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By opting in to receive SMS messages from California Braces, you agree to receive conversational messages related to your interactions with our office.

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• Message frequency: Message frequency may vary. On average, 1-2 messages per month.

• Message and data rates: Message and data rates may apply.

• Opt-out: Reply STOP at any time to unsubscribe from SMS messages.

• Help: Reply HELP for assistance.

• Privacy: For more information, please review our privacy policy at https://www.cabracesriverside.com/privacy-policy

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5. Sharing of Information

We do not sell or rent your personal information.

We only share information in the following limited circumstances:

• With trusted third-party service providers (such as scheduling systems, CRM platforms, and operational tools)

• When required by law or to protect our legal rights

All third-party service providers are required to maintain appropriate confidentiality and data protection standards.

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5.1 Mobile Information and Marketing Restrictions

We do not share mobile information with third parties for marketing or promotional purposes.

Any sharing of mobile information is strictly limited to internal business operations necessary to provide services, manage communications, and support scheduling and patient interactions.

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5.2 No Transfer of Consumer Data or Consent Records

We do not transfer consumer data, mobile opt-in data, or SMS consent records to external organizations for their own use, resale, or marketing purposes.

This includes any data related to text messaging consent, communication preferences, or user opt-in records.

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5.3 Safeguards Against Unauthorized Access, Use, or Disclosure

We maintain strong safeguards to protect your information, including:

• Administrative safeguards to control internal access and handling of user data

• Technical safeguards to help prevent unauthorized access, use, or disclosure of information

• Contractual safeguards with trusted third-party service providers to ensure they protect user data and do not misuse or improperly disclose it

These measures are designed to reduce the risk of unauthorized access, sharing, or misuse of your information.

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6. Cookies, Tracking & Advertising

We use cookies, pixels, and similar tracking technologies to improve user experience and deliver relevant advertising.

This may include tools from:

• Google (Google Ads, Google Analytics)

• Meta Platforms (Facebook & Instagram Ads)

These technologies may be used to:

• Measure advertising performance

• Deliver targeted ads

• Retarget website visitors across platforms

You can manage cookie settings through your browser or opt out via:

• Google Ads Settings

• Meta Ad Preferences

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7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal and health information from unauthorized access, use, or disclosure.

However, no method of transmission over the internet is completely secure.

For sensitive health-related matters, we recommend contacting our office directly by phone.

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8. Your Privacy Rights (California Residents)

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), including:

• The right to request access to your personal data

• The right to request deletion of your personal data

• The right to know how your data is used

To exercise these rights, please contact us using the information below.

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9. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those third-party sites.

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10. Children’s Privacy

We do not knowingly collect personal information from children under 13 without verifiable parental consent.

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11. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

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12. Contact Us

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Consumer Contact Method
If you have any questions about this policy or need assistance regarding messages sent through this website, you can contact the message sender directly using at least one of the contact methods provided on the website, including a direct phone number or email address.

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Contact Information
Please use the direct phone number or email address listed on the website to reach the message sender.

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If you have questions about this policy or about SMS messages you receive from the message sender, please contact the message sender using the contact information provided on this website.

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California Braces Riverside
301 Alessandro Blvd, Suite 3B
Riverside, CA 92508

Phone: 951-789-1888
Email: california-braces@att.net